Online Dresses – Everyone Has Identical Problems And Concerns So Networking Is A Key Way Of Staying On Top Of Things

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While publishing HI any day is more than just a ‘labor of love‘, takes hundreds of hours any month to create. Inspired, better informed, feel more connected with Indy or just value what you discover here, please consider becoming a supporting member with a recurring monthly donation, if you are entertained. I am thankful to be fairly height weight proportionate and take great delight in finding fashions that fit my hourglass. Your outfit can be as intoxicating a concoction as the libations, when cocktail time rolls around. My choice for cocktails and cocktail attire bend wards a few decades ago. Most of the following will do for me.p choices for the intersection of fashion and libations in Ball Biscuit, The Libertine, Bar at the Ambassador and 1933 Lounge above St. Whenever taking the dress hire agency concept from the high street to the internet was a challenge that appealed to Anna Bance, with her strong background in fashion PR and her desire to democratise fashion.

In 2009, with ‘cofounder’ Xavier de ‘LecarosAquise’, she set up Girl Meets Dress, now the UK’s largest and most successful online luxury dress rental destination.

Accordingly the two founders set their company up from scratch and it was entirely ‘self funded’ until summer 2013. Therefore, girl Meets Dress allows anyone to hire a beautiful designer piece for a fraction of the retail price -making an universally accessible online wardrobe of 4000 dresses for almost any special occasion.

It was always a very offline business, the concept of dress hire was not a new one, there was lots of agencies on the King’s Road in London and some still exist.

While searching by size, by colour or by occasion, you can browse our dresses just as you would in any other shop.

It’s very simple. You can choose to have dresses for an allocated rental period of two nights or seven nights, you can see when the dress is preparing to arrive, and when you’d better post it back. You can also choose the advance tryon. We were the first to go online and we’re the largest. It was pretty obvious how we would divide up what we needed to do, my business partner Xavier de Lecaros Aquise previously led the UK digital media for an investment bank, he’s very techy. Now let me tell you something. For an e business for the most part there’s a lot to do with website ‘backend’ and payment processing, Xavier built the website and did all the online side of things.

Trends come and go and you can save your money for classic pieces rather than spending it on a ballgown that might end up at the back of the wardrobe after its first wear, You don’t actually ought to commit and spend plenty of money on something you might wear just once.

s and we lent dresses to magazines, celebrities, journalists, I was in fashion PR at Herm&egrave.

Therefore this became really popular and identical people started asking about borrowing dresses. My background is in fashion so it was pretty obvious to me to set up a business in fashion, an industry I know about. Now let me tell you something. While getting the designers on board and sorting out the PR, I was looking after the dresses. Just keep reading! Between us we managed to cover everything -we didn’t need to hire a big team right at the initial stage. Everyone really enjoys borrowing. We knew that when the right investors came along, we would take funding and we partnered with Global Founders Capital in summer When any company raises money, it’s very specific for the areas of the business that need that cash injection.

We knew we wanted to accelerate our efforts and enhance our customer experience.

Many people say it’s a great idea to hold off as long as possible, you don’t give away equity early on when the value of your business is less.

We grew the business until it was profitable. It’s great to have Global Founders Capital in the team and be able to use their experience and knowledge of retail. Part of the reason we chose them is as long as they’re so good at retail and e commerce. Nonetheless, that was our choice and it’s a great way to grow and learn as long as you have to be very conscious of the money and where you’re putting it. We decided not to raise funds from first pace -we didn’t need to as we were growing the business from its revenue. For instance, xavier is amazing on that side of things. That side of the business is really important and we are still learning. We recently did a customer survey -it’s really important to listen to feedback. Remember, that we can manage the stock, our business is very data led so it’s very important to measure our stock. Which are doing less well.

So that’s where talking to other retailers comes in.

The business grew organically and now any cog is working and everything is ticking along we’re thinking about launching new things.

We now have a celebrity section as we’ve noticed that customers enjoy wearing dresses they’ve popular on celebrities. Essentially, everyone has really similar problems and concerns so networking is a key way of staying on p of things, We all swap ideas. Evolving to make new tech and logistics processes as you expand has definitely been a learning curve. Nonetheless, fashion Digital conference, we speak at loads of panels, we make sure what other companies are doing. Print and pattern. Well known on celebrities ranging from Holly Willoughby to Jordin Sparks and Bar Refaeli, now this dress is perfect for almost any special event.

For occasions from weddings to dinner dates, Diane von Furstenberg’s royalblue lace dress is an elegant choice.

Highlight the delicate eyelash trims next to bare bronzed legs.

Three quarter sleeves and the knee grazing length contrast with the alluring zipped back. Although, So there’re so many occasions throughout the summer months when a more conservative dress is required. Therefore this Marnie dress by Madderson London in powder blue and pale gold is straight out of Mad Men, and the clean, classic silhouette has a full skirt and nipped in waist which is extremely flattering for a wedding, a day at the races, or a christening. Then, I would wear this for a blacktie dinner or awards ceremony, or as a wedding guest in a warm climate. Now please pay attention. Basically the ‘floralembellished’ shoulder can be removed so the dress may also be worn as a strapless style. So this delicate silk chiffon gown by Ariella gathers beautifully around your body as the skirt drapes and floats below the waistline. Nevertheless, the thigh split adds a daring dramatic element to the dress. Initially so that’s a slightly scary colour to pull off, powder dark blue can be seen in each shop this season and, I’d say if the right dress is found, it’s an easy and flattering shade for most skin tones.

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